A farm
In the heart of the city!

Tasty strawberries, right in the center of Paris. Grown without pesticides, using 90% less water and nutrients, consuming only renewable energy. All flavor: no pesticides, no GMOs, no compromises. Ready to discover strawberry heaven?


Gonzague & Guillaume
The founders

“We both grew up in the countryside. We were lucky to have incredible fruits and vegetables grown without pesticides. Can you imagine the change we experienced when we moved to Paris? The good news is that with a healthy dose of optimism, a dream and some technology, we’ve given new life to strawberries, producing fruit like our grandparents used to… right down the street from our building!”

Real fruits

As farmers’ sons, we know the only way to eat well is to grow locally, where we live. We found a solution: the Cooltainers. Imagine strawberries that have grown in the best conditions until the very last second. Imagine a paradise for fruits and vegetables in the heart of our cities.

Our Manifesto

Flavor achieved!

Picked that morning, perfectly ripe.

No more transportation!
Let’s produce locally.

Zero pesticides,
zero transportation,
zero GMOs.

90% less water,
90% less nutrients,
100% renewable energy

A new job and new neighbors, the Cooltivators!

Where to find our strawberries ?

Wanna buy our strawberries ? Good news ! Here is a list of where you can find them  :
Monoprix Forum des Halles
101 Rue Berger, 75001 Paris

Monoprix Champs Élysées

107 Rue la Boétie, 75008 Paris
Monoprix Beaugrenelle
19 Rue Linois, 75015 Paris
Monoprix Asnières Gare
2 Rue de la Station, 92600 Asnières-sur-Seine
La Grande Epicerie
38 rue de sèvres 75007
Psst. We also deliver at your door with La Belle Vie or at the office with Totem.